Selling a property lying vacant for a long time is a challenge. Experienced real estate agents know that buyers respond better to occupied homes or properties. A human touch adds to the appeal and character of the listing. On the other hand, empty space can feel unwelcoming and unattractive.

To overcome this drawback, real estate agents often opt for the staging of vacant properties. Physical staging is an elaborate exercise that calls for furnishing, accessories, décor, and property beautification. Often real estate agents end up spending thousands of dollars just for staging an empty house to sell.

Thanks to the latest technology, sellers can save a lot of time, effort, and money by opting for virtual staging. Virtual staging offers fully furnished photorealistic staging at a fraction of the cost of physical staging. Virtual staging leverages visualization technology to populate furniture, furnishings, and décor in photographs of vacant properties for sale. Here’s why this technology could be the key to selling a vacant listing faster –

1.     Showing Numerous Possibilities

Apart from sharing the original pictures of the house in a vacant state, if you can show multiple possibilities of décor for the vacant listing, it piques your buyer’s interest. For example, one room may be showcased as a guest bedroom, an office room, and a nursery to help the buyer understand the potential of the space. Virtual staging also gives buyers an understanding of the room's dimensions.

2.     Customized Staging for Your Audience

Virtual staging allows you to customize the staging according to the tastes and preferences of your audience. In physically staging an empty house, changing the furniture and accessories involves great cost and effort. On the other hand, virtual staging offers complete flexibility and a plethora of themes to choose from. A customized furnishing theme can help your target audience relate to the space and consider the possibilities the property offers.

3.     Unfinished Homes can Appear Complete

Virtual staging makes it possible to make an unfinished home appear complete. You can add flooring, skirting, kitchen décor, and even details such as switchboards and lights to showcase the listing. Buyers are reluctant to consider under-development properties because it is difficult to judge the space. With virtual staging, you can help them get the right idea about the dimensions of the property and the available space.

4.     Provide Your Prospective Buyers Multiple Virtual Design Options

Virtual staging artists can create various room designs that allow prospective buyers to view the property in a different light. If a staged property’s look and feel don’t resonate with a buyer’s lifestyle, they may give the listing a miss. However, in virtual staging, you can share multiple interior designs for the same property to help your buyers see the versatility and potential of a house.

5.     One 3D Floor Plan to Showcase the Whole House

Create an appealing 3D floor plan of the vacant listing you are trying to sell. A 3D Floor Plan is a miniature view of a house. It includes all the furniture, fixtures, décor, and accessories in the floor plan to give a realistic view of the property. It will help buyers visualize the property better. 3D floor plans are also helpful for online marketing.

6.     Add Virtual Tours to Your Listings

Make your listings more immersive and engaging by including a virtual tour of the property. Designers use 360-degree cameras to create an explorative experience for property buyers. Virtual tours are increasingly gaining popularity in real estate. Virtually staged property tours help buyers gain a better understanding of the listing. Showcasing your property through virtual tours increases the appeal of your listing on email marketing, social media, and real estate portals.

A vacant listing can put your buyers off because it is difficult for them to decide based on an empty space. Revitalize your listing and appeal by using virtual staging to showcase the home. Looking at virtually staged photos of a property can help your buyers make an informed decision. It helps them visualize themselves living in the space they see. Virtual staging is a great place to start engaging your potential buyers, and then you, as real estate agents, can do the rest.

Author Bio:

Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.